By Joseph Lucier
“You’re the top! You’re the Colosseum, You’re the top you’re the Louvre Museum.” And so, began Cole Porter’s jaunty tune for his 1934 musical Anything Goes. Superlatives abound when the topic of penthouses arise, and why not? These fabled residences whisper privacy, command inspiring views, and announce the undisputed claim of top dog. But one wonders what all the fuss is about. On a recent foray into San Francisco’s penthouse market, I found three maxims to be true. These apartments carry the undeniable weight of exclusivity, desirability, and intrinsic value. Let’s have a look.
Along the rolling contours of Pacific Heights, Russian Hill and Nob Hill reside approximately fifteen proper pre-war buildings that predate Porter’s ditty. Some were built as apartments, but the lion’s share was developed as cooperative apartment, doorman buildings modeled after the venerable facades of New York’s Fifth Avenue. Another dozen or so were added in the decades between 1960 and 1985. Even a baker’s dozen, twice over, offers the owners of these grand perches a swelling sense of pride in a club which they claim membership. The second and equally important factor to exclusivity is the tenure of ownership that often accompanies these rare birds. In a recent effort for a well-heeled client to shake one of these apartments loose, I was told by the penthouse owner of Pacific Heights iconic 2500 Steiner Street, “Joe, we are going out feet first!” It’s a common quip and one particular reason it is so difficult to enter this desirable property category.
This storied lack of inventory makes an invite to one of these homes a cause for occasion and, once the visit is over, can kindle a sense of desire. Yet it is the case no matter your wealth that one is often told they will have to wait their turn to get into the club. Once the indignation of this reality settles, one of the seven deadly sins often creeps in and whispers, “I want to have this more than anything in the world.” Any why not? The exquisite porte-cochère of 2006 Washington Street or the hushed calm when approaching the serene cul-de-sac of 945 Green Street evoke the spirit of a time gone by wrapped in the tasteful architecture of Muessdorffer and Quandt’s elegant designs. But how much will I have to pay, the enchanted, would be owner wonders?
Mr. Porter would mix this potent elixir of exclusivity and desire, pour it into a frosted martini glass, and announce it as “value, simply value, old sport!” This concoction of often generational luxury regularly commands closing prices well above the marketplace. Such was the case when Templeton Crocker’s Russian Hill penthouse sold for an astounding $1,500 sq. ft. in 1999. The recent purchase of one the city’s crown jewels, the penthouse at 2006 Washington Street, for over $6,000 sq. ft. makes this strong case a reality for the marketplace. On the flip side, Craig Ramsey’s purchase of Tom Perkins’ Millennium Tower penthouse for $13,000,000 seemed like a deal given the fact that Mr. Perkins was in to the apartment for over $20,000,000. One bright spot for our leaning Tower of Pisa.
Like the roaring 1920’s, when many of these iconic buildings were realized, the market is again awash in an ocean of money from a strong stock market and another tech fueled bubble. As our beloved Baghdad by the Bay enters a new chapter, one with a skyline being dotted with pinnacles to new wealth, the rarified air of the penthouse market will continue to be a safe haven for capital and one that will always elicit a sense of mystery and desire.